Sony BRAVIA XR OLED A80K Smart TV Series Launched


The Sony BRAVIA XR OLED A80K Series has been launched in India and is now available at almost all Sony stores.


    • The price of this smart TV is Rs 2,79,990 and Rs 6,99,990
    • This smart TV also supports HDR and Dolby Vision
    • This TV is available in 55-inch, 65-inch, and 77-inch

In India, Sony has introduced the new BRAVIA XR OLED A80K Smart TV series. The new Smart TV series has the next-generation cognitive processor XR, 4K upscaling, and other exciting features. See them and their prices below.

Sony BRAVIA XR OLED A80K Series: Specs and Features

The New BRAVIA A80K TV series features a sleek bezel design in three sizes: 55-inch, 65-inch, and 77-inch. All of this is powered by the XR cognitive engine, which aims to give a lifetime watching experience. To deliver an immersive experience, it is stated to “think like a human brain.”


OLED displays offer XR OLED Contrast Pro for deep blacks, XR TRILUMINOS Pro for more natural colors, 4K upscaling, and OLED XR Motion Clarity technology for crisp video.

This smart TV also has HDR and Dolby Vision compatibility. The TVs offer HDMI 2.1 as well as 4K 120fps, Variable Refresh Rate (VRR), Auto Latency Mode (ALM), and Auto Game Mode for gaming demands.


The Bravia CAM is accessible for sound and picture changes based on the presence of users in the room. The standalone device can enable gesture control, proximity warnings, battery conservation, optimization, video chat, and other capabilities.


Dolby Atmos, Acoustic Surface Audio+ for direct sound from the scene, and XR Surround with 3D surround for sound from all directions and 3D audio without any in-ceiling or up-firing speakers are all available on the new Sony A80K TVs.

Standing by IMAX Enhanced and Netflix Adaptive Calibrated Mode are included with the Sony BRAVIA XR OLED A80K series. Google TV, which has over 700,000 TVs and shows, Google Assistant, and Apple AirPlay compatibility are all available on smart TVs.


Support for Ambient Optimization technology, acoustic auto-calibration technology, and the BRAVIA Core app for brightness control according to room conditions are all included.

Price and Availability

The Sony BRAVIA XR OLED A80K series is available now at all Sony centers, prominent electronic stores, and e-commerce portals for Rs 2,79,990 (XR-65A80K model) and Rs 6,99,990 (XR-77A80K model).

There is currently no pricing information available for the XR-55A80K model.


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