How to do SEO of Web Stories in 2022

I am going to tell in this blog, how to do SEO of Web Stories in 2022. What methods can you adopt to create web stories, and how to SEO it, so that your web stories can easily rank in Google Search Engine.

With the SEO of web stories, you can easily bring more clicks, engagement, and views to web stories. So let’s do SEO of Web Stories? Let’s understand it in detail.

How to do SEO for Google Web Stories

Stories are the most popular way to tell the world about your brand or business. The more attractive it is, the more benefits you are going to get from it. To keep your readers engaged, you must follow the Web Stories SEO Tips which are being mentioned below.

Storytelling

People love watching stories, and that’s why every platform is giving so much importance to this story feature. Your story should feature an interesting story. Even if you are not very good at storytelling, you can still use the points given below to make it interesting and engaging.

1. use video
Nowadays videos are more popular than text and images to tell your story. So use more videos to build your web story. Although you can make it with images and a little text.

2. Make it Real
People like real stories. You should bring your perspective and make it realistic. You can share your opinion and views beyond the facts.

3. Create Suspense
Try to have a narrative style. To keep the interest of the audience till the last slide, you have to maintain the suspense in your story from page to page. It should contain some important information apart from the suspense, and the user should enjoy viewing it.

Design

A good design will always grab the attention of the audience. You can follow the tips given below to create a well-designed web story.

1. Avoid long text
Avoid using too much text on pages. It should only be around 280 characters per page.

2. No overlapping of text
Make sure that the text written on the page is not overlapped by other elements. Overlapping the text with the image spoils the story experience. Also avoid using burn-in text, as it prevents the text from resizing the size according to different devices.

3. Use Animations Carefully
The animations are definitely going to make your story interesting and alive. But avoid repetitive and unrelated animations that can be distracting and boring.

4. Relevant Call-to-Action
Make sure you are using a relevant call to action for a certain platform and web story. It’s possible that you originally created a story for Facebook or Instagram and recreated it as a Google Web Story. So be careful to use the right call to action.

5. Use Full Bleed Videos and Images
Always use full bleed videos and images in your Google Web Stories to create a more immersive experience for readers.

6. Use High-Quality Images
Avoid using low-resolution or blurry videos and images. Also, make sure it doesn’t get distorted when resizing.

7. use short videos
It is recommended to use less than 15 seconds of video per page or a maximum of 60 seconds.

8. Put a Logo on Your Cover Page
Put a high-resolution logo on your cover page that represents your brand.

9. Include Audio
You can use audio or music for the story or use an audio clip that is at least 5 seconds long with clear and audible audio.

10. Use Auto-advance to Video Web Stories
Use auto-advance feature for video-based web story for a better user experience.

SEO for Web Stories

There is also a link or URL of web stories, so in the SEO of a web story, the same methods of doing SEO of a web page or blog post will be applicable. Below are some important web story SEO tips.

1. Display Only Useful Content
It is said that content is king, so it is the same in the case of web stories. Create and display high-quality stories for users.

2. Title should be catchy
Keep the title short and catchy. It is always better to keep the title less than 60-70 characters.

3. Use Metadata
You have to follow the AMP story metadata guidelines for your web stories. You have to include the markup done for your web page such as title and description meta tags, structured data, OGP, Twitter card, etc.

4. Make Sure Google Can Find Your Web Story
Your web story should not contain any constraints that would block Google from indexing your page and appearing in Google discover. Add your web stories to your sitemap. To make sure you do, you can check to see if Google can find your web stories through Search Console’s Index Coverage report and site maps report.

5. Web stories should be self-canonical
All web stories must be canonical. Always make sure that each web story has a link to itself.

6. Include Structured Data
When you include structured data in your web stories, it will help Google search to understand the structure and content of your web story.

7. Apply alt text to images
Always apply alt text to images to improve the discoverability of your story on search engines.

8. Integrate Web Stories into Your Website
It is always a good idea to integrate Web Stories into your website. This can be done by adding Web Stories to your home page or category page.

9. AMP story page attachment
You can use AMP story page attachments to present additional information with your web stories. This will help provide additional details or further information for the content presented in your web stories.

10. Include Subtitles on Videos
It’s a good idea to add captions to your videos to help readers better understand your web story. But to do so make sure that your captions don’t overlap with other content or pop off the screen.

11. Include a Landscape Display
You can add support for landscape displays to your web stories so that they appear in desktop Google search results.

12. Web story must be valid
Google Web stories must be valid AMP pages. It is better to test your web story using the AMP Validator tool and fix any errors found. This way you can avoid invalid AMP issues.

13. Poster image should be incorrect size and aspect ratio
Your poster image should be at least 640x853px and aspect ratio 3:4. use. And the poster image should not contain text.

14. Use a logo with the right aspect ratio
Your logo image should be at least 96×96 px and have an aspect ratio of 1:1.

Conclusion

I have covered all the important points of SEO for Web Stories in this guide. Starting web stories is a must if you are a blogger, digital marketer, or publisher and hoping for new traffic, more sales, and profits. Start creating interesting web stories with this new feature from Google, and see where it can take you in 2022.